"More Evil Than Google?"
"Microsoft, Google May Go Head to Head"
"Google vs. Everyone"
"How Search Engines Work: Search Engine Relevancy Reviewed"
1) Search: dominant
2) Advertising: leader
3) Video: leader (YouTube)
6) Start Pages
8) Social Networking
9) Photo Sharing
10) Office Suite
Google became a dominating force in search industry with superior
algorithmic code that was designed to retrieve sites based on relevance,
not biased sponsored links. They used that as a foundation to expand
into advertising through keywords and paid per click links. Holding 56%
of the market,it is currently financially strong enough to expand into
other markets and play significant roles there, most notably in the
video market through its acquisition of YouTube for $1.6 billion in
November 2006. Other areas where Google is just now beginning to
develop include Office Suite, Blogging, Start Pages, and much more.
What currently separates Google from its competitors is its far reach
into industries and markets that expand beyond Google's original purpose
as a search engine.